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品牌故事與企業文化
BRAND AND CULTURE

品牌故事與企業文化

杭州鴻雁電器有限公司是中國普天旗下的大型央企。公司成立于1981年,并于次年在中國大陸開發自主研發的86型電器裝置件產品,被喻為當時"電氣裝置件領域的一場革命"。經過三十余年的發展,鴻雁以信息技術為整合主線,引領電工電氣、照明電氣、智能電氣、水電管道四大產業融合升級為智能家居新產業……
核心價值觀
  • 客戶第一

    Customer first
  • 速度

    rapidity
  • 變革

    innovation
  • 專業

    specialty
品牌故事
上世紀90年代初,在那個拉線開關一統天下的年代,杭州鴻雁電器有限公司生產的AP86系列開關以美觀、安全備受用戶青睞。全國各地的新建大樓、機場大廳、廣州著名的白天鵝賓館當時改造項目都熱衷選用鴻雁的這款開山之作。
良好的市場口碑讓不少行業經營商紛至沓來,有些甚至直接提著一麻袋的人民幣來爭做鴻雁的經銷商。廠區內部徹夜排隊提貨并不是新鮮事,更有地方市場的搶購熱潮不斷產生。在四川,剛送抵的貨還沒來得及卸下,已經被整車拉走。
而在鴻雁倉庫現場,一個艱難的決定正在產生:成品抽檢中發現,之前所選用的原材料ABS質地較軟、易留痕。而在對比聚碳酸酯這種材質后,更是確定后者在硬度、阻燃性方面表現更為出色。
怎么辦?是繼續銷售還是停止銷售?前者,資金得以回籠,卻可能將風險轉嫁顧客;后者,損失大量訂單,庫存壓力巨大。
于是,鴻雁的領導班子壯士斷腕:將價值300余萬元的合格產品一次性清毀!不少員工立即提出反對意見:“這些都是合格產品,市值300多萬,不銷售我們將蒙受巨大損失。”要知道,那個年代工人的工資才幾十塊錢,300萬相當于天文數字,一旦積壓公司有可能連開工資都十分困難!
鴻雁領導班子深知:質量是立身之本,開關插座雖小,但日常使用頻繁,且關乎人身、財產安全。質量一旦出問題都是事后了,要做到事前控制,就必需從設計、原材料選用,到工藝流程控制,層層把控。
最終,300萬產品被銷毀了,杜桂福用行動為每個鴻雁人上了昂貴的一課:質量問題容不得半點瑕疵!
六親不認抓質量!寧丟利潤不丟市場,寧丟市場不丟質量!正是因為秉承這一嚴苛的質量觀,鴻雁取得了更大的突破:連續多年國家及地方抽檢合格率達100%; 2000年獲得行業內首個中國馳名商標;2005年為行業內首家通過國家認可實驗室認證企業;2013年榮獲“浙江省政府質量獎”榮譽稱號;2015年榮獲浙江省技術創新能力百強企業稱號。
在鴻雁人看來,地球要遵循自己的公轉軌道,產品也永遠不能偏離質量這一軌道。今天,鴻雁如果不得罪同事,明天,鴻雁將得罪顧客。如今,這種嚴格的質量觀仍是鴻雁人根深蒂固的“家規”,也為鴻雁贏得了更廣闊的舞臺。
相關活動
點亮非洲

點亮非洲

點亮心燈

點亮心燈

援助地震災區

援助地震災區

告別白熾燈

告別白熾燈

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